Digital Strategy & Experience Executive
Strategic Impact Scalable Growth
- 130+ brands managed, generating over $500M in digital revenue
- 85+ brand websites launched, enhancing UX and driving conversions
- 40%+ increase in ROI through martech stack optimization
Reach, Revenue & Impact
Maximizing impact through performance-driven digital strategy & customer engagement.
Digital Strategy & Growth
Customer Experience Optimization
Global Demand Generation
Martech & Automation Integration
UX & Conversion Optimization
Team Leadership & Scaling
M&A Integration & Localization
Budgeting & ROI Efficiency
Oil & Gas
Manufacturing
Hospitality
Sports
Technology
Non Profit
Automotive
Healthcare
Scaling Digital Ecosystems for 500 Fortune and High Growth Private Companies across Diverse Industries
- 15+ years of digital leadership across Oil & Gas, Manufacturing, Hospitality, and Technology sectors.
- 130+ brands managed, generating over $500M in digital revenue.
- 85+ websites launched, enhancing UX and driving conversion growth.
- $50M+ delivered through automation and process optimization.
- 40%+ increase in ROI via martech stack modernization.
- 90% improvement in lead response time through digital acceleration.
- 120 direct reports led across global teams and 5+ regional COEs.
- 35+ countries reached through localized digital strategies and execution.
Results:
Platform Optimization & 327% Revenue Growth
Completed the $1M project within 9 months at 50% cost reduction, achieved 16% traffic increase, and boosted digital revenue from $44M to $188M within 6 months.
Case Study
Strategy & Business Partnership
Situation:
Inherited company’s stalled $1M global website rebranding project on Sitecore, delayed six months with mounting organizational frustration and budget concerns.
Challenge:
Rescue the high-stakes migration project, optimize costs and timeline, and drive significant digital revenue growth while restoring stakeholder confidence.
Action:
- Led comprehensive turnaround strategy by conducting immediate project assessment, restructuring delivery methodology, and assembling cross-functional teams.
- Renegotiated vendor contracts and streamlined processes, reducing costs by 50%. Implemented agile frameworks while maintaining transparent executive communication and establishing clear accountability measures.
Results:
Customer Experience Optimization resulting into $3M Revenue Impact
Reduced content publishing time from one week to 24 hours, boosted digital revenue by $3M within 48 hours, and eliminated $1M in API costs through platform optimization.
Case Study
Innovation & Transformation
Challenge:
The company’s rapid growth in 30 months resulted in 51 disparate digital platforms, with inefficient content publishing processes taking one week, resulting in missed revenue opportunities and high operational costs including $1M in API costs.
Task:
Streamline 51 brand websites into a unified platform to reduce publishing time, eliminate operational costs, and boost digital revenue while addressing 15 COOs’ concerns about preserving distinct brand identities and creating unified customer experiences across all journey stages.
Action:
- Led platform consolidation of 51 websites into a unified, automated system while managing 4 specialists and 10 vendor partners across CMS, CRM, eCommerce, and CDP platforms.
- Designed API integrations that streamlined publication from 24 hours to 3 hours, eliminated IT bottlenecks, and enabled direct first-party data collection for personalized customer journeys.
Results:
Scaling Global Digital Teams & Operations
Successfully scaled and optimized complete digital experience ecosystem during M&A integration across 4 regions and 35 languages within 10 months, strengthening brand consistency and operational governance.
Case Study
Leadership
Challenge:
As part of the M&A integration with a larger brand, integrate digital experience operations across four regions (NAM, LATAM, EMEA, APAC) and manage over 80 specialists while ensuring business continuity.
Task:
Lead large-scale team integration, establish governance structures, and ensure seamless digital experience delivery across multiple regions and 35 languages during corporate merger.
Action:
- Directed comprehensive digital experience strategy for 32 brands overseeing 80+ specialists across content management, UX/UI and technology integration.
- Developed time sensitive strategic roadmap and established Centers of Excellence across APAC, EMEA, and LATAM while controlling $5M digital experience budget.
Results:
MarTech Stack Management & Vendor Relations
Enabled digital-first engagement that secured multi-million-dollar contracts with large retail brands, reduced lead response time from 2 days to 30 minutes, and lowered customer churn by 18%.
Case Study
Project Management
Challenge:
Company faced high customer churn (18%+) and low engagement due to slow support response times (2 days average) and lack of self-service options, requiring an AI-powered chatbot solution to improve customer experience and retention.
Task:
Implement AI-powered chatbot for SaaS platform, manage customer service team, product management team and external partners relationships, and ensure seamless integration with existing digital ecosystem for experience efficiency.
Action:
- Introduced AI-powered chatbot with account identification integration for personalized engagement. Implemented de-anonymization capabilities to recognize existing customers to serve knowledge base data.
- Tailored playbooks for high-value accounts acquisition with real-time alerts for sales teams. Managed internal and vendor partnerships within allocated budget to maximize ROI.
Testimonials
What People Say
Strategic and Visionary
“I had the pleasure of working with Nomah Zia during our time together at Landry’s Inc, and I continue to be impressed by the lasting impact she made on the organization. Her strategic leadership was instrumental in elevating the digital presence of 82 unique brands spanning dining, hospitality, and entertainment.Nomah Zia is a thoughtful, visionary leader with a rare ability to turn complexity into clarity.”
Mentor and Thought Leader
“Ms. Nomah is one of the best leaders. A role model to our team. A visionary; has a lot of knowledge on leading the team to its full capabilities, leading each one towards success with each plan and goal that could not just elevate the team but the whole company itself. She treats the team not just as a colleague but as her family. We truly are all lucky to have her in Emerson!”
Media
Board Member
Position:
Chair Communications Committee
American Marketing Association of Houston
https://www.amahouston.org/
Mar 2014 – May 2015
Guest Speaker
Topic:
Digital in Manufacturing
VMA Conference
Valves Manufacturers Association
https://www.vma.org/
Panel Judge
Category:
Digital Engagement and Experience
N America Customer Centric Awards 2020
https://customercentricity
worldseries.com/north-america/
About
What Grounds Me as Leader
Grit, grind, and grace form the foundation of how I lead. As a servant leader, I’m grounded in the belief that true leadership isn’t measured by the title on your business card, but by the transformation you create around you in teams, in customer experiences, and in the lasting impact you enable.
Guided by Timeless and Modern Wisdom. Drawing from the wisdom of history and Picasso’s words, “I am always doing that which I cannot do, so that I may learn how to do it,” guides my approach to complex challenges across the industries I work in, seeing the unknown as an opportunity.
Rumi’s philosophy teaches me that adaptability flows naturally: “Try not to resist the changes that come your way. Instead, let life live through you.” I drew inspiration from these timeless voices and connected with today’s leaders who shape my approach. May that be Indra Nooyi’s stakeholder-first approach, Simon Sinek’s philosophy of building trust by putting people first, or Brené Brown’s vulnerable leadership. They’ve all taught me that true leadership impact isn’t measured by what I achieve but by what I enable others to become.
Gratitude keeps me grounded. I believe, true leadership means giving exponentially more than you receive, and finding spiritual fulfillment in the growth you enable in others.The responsibility of managing $10M budgets and leading large teams isn’t lost on me. It’s a privilege to serve, to be trusted with transformation, and to create positive change that goes beyond collecting a paycheck.
What Keeps Me Curious. Beyond the boardroom, I’m driven by an insatiable curiosity about the world. Having explored 49 countries so far, I’m on a mission to experience at least half the world if not all of it. The cultures I encounter, the cuisines I savor, and the conversations I share with people from every walk of life continuously expand my perspective and remind me that leadership, at its core, is about human connection.